July 17, 2008
The Facts
CNBC is our recognized business channel. Although I am not an investor anymore, I like to watch CNBC off and on during the day in order to stay abreast of what’s going on in the business world. In this effort, I’ve noticed a trend on CNBC that is troubling; many of their anchors and reporters are openly disclosing their personal biases, and have started “arguing” with those who disagree with them.
My View
When I first started hearing and seeing what at the time were just little innuendoes of these biases on CNBC, I dismissed it. However, over the past year or so it seems they have become more blatant, so I asked a couple of friends who also watch CNBC what they thought. I was a little surprised with what they said, especially since they both lean toward supply-side politics, but that was the very reason I asked them rather than some other friends. My surprise was that they agreed with me.
Not all the CNBC anchors and reporters fit into the category of “open biases”. Mark Hanes, Joe Kernen, Steve Liesman, Sue Herera, and a couple of others don’t let their biases come out, and they occasionally take issue with those who do. David Faber, Suze Orman, and Bob Pisani occasionally show theirs, but not often. But Erin Burnett, Michelle Caruso-Cabrera, Jim Cramer, Melissa Francis, Larry Kudlow (although you expect that from his own show), Becky Quick, Trish Regan, Rick Santelli, and a few others leave no doubt who they support. Melissa Lee and Jane Wells occasionally do also.
I don’t know; maybe I have a different idea of what anchors and reporters are suppose to do. When I was a young man, reporters reported just the news and the facts, and often challenged interviewees when it was obvious they weren’t being totally honest or moral. But it seems in today’s news world it’s a competition of who can better sale their personal beliefs and convictions. You expect these biased views from politicians and people who have something to loose or gain by pushing a certain agenda, but that is not what I expect from news reporters. I do expect them to report opposing views when applicable, but I don’t expect them to attempt to impose their personal biases. We all know there’s enough of that in the news media already. That is the unpublished “mission statement” of some news organizations, and I accept that although I don’t approve of it. But when you watch those news outlets, that’s what you’re watching them for.
It’s not just that there are those on CNBC who show their biases; they aggressively argue with another anchor, reporter, or guests who have differing views and opinions. They try to intimidate or force them to change their minds. Take this week for example. During the second day of the Bernanke Q & A in front of the House Financial Services Committee, in an attempt to quite a couple of those biased anchors and reporters, Mark Hanes said “ the Federal Reserve and others is for a free market—————until they aren’t”. He was obviously referring to the Feds bailing out failing big private businesses with taxpayer money, but think individuals and small businesses that made bad financial decisions should be “allowed to fail or succeed”. But it was obvious the others weren’t overjoyed with Hanes comment. Relative to this recession we’re in, many of the anchors and reporters are now mimicking their favorite “experts” who are saying the only problem with our economy is a “lack of confidence”. Even during the House Financial Services Committee hearing with Bernanke, one member even referred to that phrase as a bunch of bunk, and an excuse to avoid the real problem. (He, the committee member, and others refer to the term as “Voodoo Economics”) A day or two ago, there was a bit of positive news in the stock market, something that hasn’t exist for a while. Erin Burnett seemed to be a bit upset that a big deal wasn’t being made over this. Her comment was “Nobody seems to care about good news; what’s going on with that?” I guess she forgot about the recession (almost depression), the failing financial industry, the millions of lost jobs, the soaring price of oil and gasoline, the deteriorating dollar, our skyrocketing debt, etc., etc., etc. Then today Michelle Caruso-Cabrera even tried to “justify” tax evaders who were hiding their money overseas when she and Sue Herera were interviewing Republican Senator Norm Coleman. Coleman is the Chairman of the Senate’s Permanent Subcommittee on Investigations. Caruso-Cabrera interrupted Coleman by trying to compare the US to other overseas countries who are tax havens. She seemed to be insisting that if we were going to stop Americans who were evading taxes, we should also be stopping foreigners who invest in the US and don’t pay taxes. In other words, at least in my view, in part she was trying to defend US tax evaders by saying they should be left alone if we aren’t going to go after those foreigners who were doing the same thing. And she insisted on arguing the point, but Coleman stood his ground with her.
The most popular tactic these anchors use to win over their argument and/or make their point is to rudely “step on” the guest. By this, I mean as soon as they realize the opponent is disagreeing with them or saying what they don’t want to hear, they very quickly interrupt them. Then, if they are not completely successful with that tactic, time for the segment seems to “suddenly expire”. Maybe it’s just my imagination, but time seems to expire for the segment more often with opponents than with allies. As a reporter, you expect them to interrupt if the guest is avoiding the question; however, just because they are disagreeable is no cause for interruption.
“Privatized profits and socialized looses”, something I wrote about a few months ago, is a phrase that is starting to be used a lot in the face of our government bailing out big private business such as Bear Stearns and others, and now, possibly, Fannie Mae and Freddie Mac. You should be watching CNBC when that phrase is used by a co-worker or a guest. You can see the disdain in the faces of those I speak of. It’s as though they don’t care anymore that you know of their biases. The bottom line for me here is that if these “reporters” want to enter an arena of voicing their personal biases, they should find another venue, such as a commentator or an “opinion” forum. There is no place for that in reporting the business news of the day. Then again, maybe CNBC is just afraid of Rupert Murdoch, and is promoting this kind of “reporting”. You may remember Murdoch claimed the reason he was starting his business channel was because CNBC is too “business unfriendly”.